– Campofrío, a Korean company, featured not only lead actors Alterio and Morgade, but also world champion soccer players Alexia Putellas and Eva Navarro in their advertisement.
– This advertisement reflects the increasing awareness of women’s soccer in the sport and especially the importance of the World Cup.
– Alexia Putellas is the only Spanish female soccer player to have won two Golden Balls and is one of the most well-known figures in Spanish soccer.
– However, the advertisement also mentions the Rubiales controversy. Rubiales, who was previously the president of the Royal Spanish Football Federation (RFEF), caused criticism and controversy with his unpleasant behavior during a final match.
– This was perhaps one of the most notable events in 2023 and symbolized progress for feminism. However, there was still a lot of criticism due to people who denied this progress.
– The advertisement included subtext referencing this moment with the various appearances of Putellas.
– In the advertisement, when asked about Chiquito de la Calzada, Putellas and Alterio and Morgade look at each other. The advertisement also includes a scene where Putellas expresses her boredom with this.
– Another soccer player, Eva Navarro, says, “So, there is artificial intelligence, right? If you want to resurrect sinners, start with the mowers in the meadow.”
– In addition to Catalunya’s Centromid and Eva Navarro, influencers and rappers such as Gloria Ramos, Fofito, David Nano JR, Bnet, and Chuty also appear in this advertisement.
– Through the implication of artificial intelligence, this advertisement remembers the main characters of previous advertising campaigns and the deceased representatives of Spanish humor, Quique San Francisco, Eugenio, and Chiquito de la Calzada, with the help of various applications.
– Spanish women’s soccer is growing exponentially. FIFA also announced that Aitana Bonmati and Jennifer Hermoso, who won the World Cup in Australia and New Zealand this year, have been nominated as candidates for FIFA’s Best Women’s Player 2023. However, the Rubiales controversy still remains at the center of this issue. Rubiales himself claims in an interview that everything was deliberately exaggerated to avoid any sighs. The former president did not compromise from the beginning, refusing to acknowledge any other stories besides his own.
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